Izvorni znanstveni članak
https://doi.org/10.63191/mcpr.15.2.1
THE USE OF ARTIFICIAL INTELLIGENCE IN THE CREATION OF PROMOTIONAL CONTENT OF GAMES OF CHANCE ORGANIZERS
Lucija Dujmović
; Alma Mater Europaea, Maribor, Slovenija
Sažetak
The advantages of artificial intelligence are diverse; however, some studies have shown concerns that AI could replace certain jobs, industries, and activities. This includes creative work such as writing, storytelling, painting, and drawing. The gambling industry is no exception, as gambling operators use and create creative solutions in their marketing and promotional activities.
The goal of this research is to determine whether gambling operators utilize AI assistance in creating their promotional content, whether there has been an increase in its usage during the observed period, and whether any operator stands out compared to others. The research employed the AI detector GPTZero, which analyzed promotional posts from operators’ official websites between July and November 2023.
Ključne riječi
Artificial inteligence (AI); GPTZero; games of chance; organizers of games of chance; promotional content
Hrčak ID:
328938
URI
Datum izdavanja:
30.12.2024.
Posjeta: 731 *