Pregledni rad
https://doi.org/10.63191/mcpr.15.2.4
ARTIFICIAL INTELLIGENCE IN THE CONTEXT OF MANAGEMENT IN GRAPHIC PRODUCTION: INTERDISCIPLINARY APPROACH TO THE E-BOOK ISSUES
Dafne Vidanec
; Veleučilište Baltazar Zaprešić s pravom javnosti, Zaprešić, Hrvatska
Petar Miljković
; Sveučilište Sjever, Koprivnica, Hrvatska
Sažetak
The 20th century is marked by the 'computer (r)evolution' as a pinnacle of information technology within the realm of technical sciences—more specifically, in e-publishing (DTP—desktop publishing, which dates back to 1984). This revolution has, in quantitative terms, become a dominant market orientation, especially since January 9, 2007, when Steve Jobs (Apple Inc.) introduced the world to the iPhone during Apple's keynote conference. This moment symbolized both the pinnacle of technological advancement and the starting point of a new digital era. The synergy of informatics, information sciences, and natural-technical disciplines, made tangible through various gadgets and other tools and instruments of the IT industry, has shaped a new market-economic-phenomenological trend recognized under the acronym STEAM/STEAL. This trend launched innovations that would fundamentally alter the course and methods of education, as well as humanity’s role in shaping and preserving science, epitomized by the emergence of ePUB (Electronic Book. Building on the aforementioned, this paper aims to demonstrate how the e-book, as a phenomenon, is the result of centuries of intellectual and practical-scientific endeavors, starting from the 16th century with Francis Bacon's 'experimental-scientific' methodological revolution. It has not only transformed approaches to learning, education, and culture in our 'digital age,' but also our understanding of the world, humanity, and science itself. The e-book represents the word 'transformed' into an 'image' (Heidegger, 1963): a 'digital glyph.' Understanding its origins necessitates a 'STEAL' approach to the subject. In this context, the approach integrates philosophical insights into technical sciences.The goal of this paper is to argue that the e-book, viewed both cognitively and practically, and through Heideggerian philosophy, embodies a "readiness-to-hand" (Heidegger, 1979) that represents a neo-cognitive-didactic novelty in (1) education and learning, and (2) the perception of methodology. Hence, the e-book can be discussed as an e-methodology and e-didactics within the era of digital technologies. This paper aims to contribute to the fields of education and learning on an interdisciplinary level. The first part of the paper is practical and addresses the challenges of the e-book. The second part is more specialized, presenting Heidegger’s concept, as explicated in The Age of the World Picture, as an epistemological foundation for a new interdisciplinary field: the philosophy of electronic publishing.
Ključne riječi
Artificial Intelligence; The Age of the World Picture; e-book; philosophy of e-publishing; graphic production management
Hrčak ID:
328942
URI
Datum izdavanja:
30.12.2024.
Posjeta: 650 *