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Journal of halal quality and certification, Vol. 2 No. 2, 2024.

Stručni rad

Research on Consumer Perception Towards Halal Products

Benjamin Čaušević ; Institute for health and food safety, Zenica, Bosnia and Herzegovina *
Jasna Bajramović ; Institute for health and food safety, Zenica, Bosnia and Herzegovina
Muhamed Gladan ; Institute for health and food safety, Zenica, Bosnia and Herzegovina
Midhat Jašić ; Agency for Halal Quality Certification, Tuzla, Bosnia and Herzegovina
Damir Alihodžić ; Agency for Halal Quality Certification, Tuzla, Bosnia and Herzegovina
Kemal Sejranić ; Agency for Halal Quality Certification, Tuzla, Bosnia and Herzegovina

* Dopisni autor.

Puni tekst: engleski pdf 346 Kb

str. 127-136

preuzimanja: 51

citiraj

Sažetak

The aim of this research was to analyze consumer perceptions, trust, and needs regarding halal products,
with a focus on identifying key trends and obstacles. Survey results revealed a high level of awareness
about the importance of halal certification, with 60% of respondents expressing full trust in labels, 30%
partial trust, and 10% expressing doubts. The main motives for purchasing halal products include religious
reasons (50%), health benefits (30%), and quality assurance (20%).
The age structure of respondents shows that the majority are between 30 and 50 years old (70%), while
those over 50 years old make up 20%, and those under 30 years old account for only 10%. Regarding
product availability, more than half of respondents (55%) find the range unsatisfactory, particularly in the
meat and dairy product segments. These groups were highlighted as priorities for improving the offering.
Respondents also suggested greater focus on consumer education and certification transparency.
Recommendations for improvement include developing specialized store shelves, increasing product
diversity, and investing in marketing aimed at raising awareness of halal product benefits. Additionally,
introducing extra controls and strengthening trust through education and public campaigns are proposed.
This research contributes to understanding consumer needs and can serve as a basis for further
strategies to develop the halal product market, aiming to meet consumer expectations and strengthen
trust in halal certification.

Ključne riječi

consumer perception; consumer trust; halal products

Hrčak ID:

330991

URI

https://hrcak.srce.hr/330991

Datum izdavanja:

31.12.2024.

Posjeta: 70 *