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Original scientific paper

https://doi.org/10.2478/bsrj-2025-0006

Trends and Patterns in Shared Accommodation in Europe and Serbia: What Do We Know So Far?

Milica Maričić orcid id orcid.org/0000-0003-0441-9899 ; University of Belgrade, Faculty of Organizational Sciences, Serbia
Maja Ribić orcid id orcid.org/0000-0002-8180-7185 ; University of Belgrade, Faculty of Organizational Sciences, Serbia
Veljko Uskoković orcid id orcid.org/0009-0004-9760-4472 ; University of Belgrade, Faculty of Economic and Business, Serbia
Nikola Drinjak orcid id orcid.org/0009-0001-9348-0677 ; University of Belgrade, Faculty of Organizational Sciences, Serbia


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Abstract

Background: Sharing economy is a socio-economic paradigm characterised by the collaborative utilisation of resources and services among individuals, facilitated through digital platforms. Shared accommodation attracts the attention of various stakeholders due to its impact on societal shifts towards collaborative living models and housing policies. Objectives: This paper explores trends and patterns of the use of shared accommodation in Europe and Serbia. Methods/Approach: Data on the European level was collected from Eurostat, while in Serbia, a survey was conducted among the student population. Results: The results on the European level show that participation in shared accommodation is increasing and that socio-demographic background impacts the level of participation. In the Serbian context, results indicate that socio-demographic factors do not influence the participation of students in shared accommodation practices. The main obstacle indicated was the lack of trust in the provider. The most important aspects that individuals considered when choosing shared accommodation were lower prices and better location. Conclusions: There is a positive trend in Europe regarding the usage of shared accommodation. In Serbia, the student population uses shared accommodation; however, physical and performance risks are seen as obstacles to participation.

Keywords

Sharing economy; Shared accommodation; Trend analysis; Consumer behaviour; Europe; Serbia

Hrčak ID:

331919

URI

https://hrcak.srce.hr/331919

Publication date:

26.1.2025.

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