Izvorni znanstveni članak
https://doi.org/10.18045/zbefri.2025.1.1
Applying extended UTAUT model to examine microlearning adoption: An Empirical study of Vietnamese Telecommunication Companies
Bui Quang Tuyen
; University of Economics and Business, Vietnam National University Hanoi
Phuong Mai Nguyen
orcid.org/0000-0002-2704-9707
; International School, Vietnam National University Hanoi
*
* Dopisni autor.
Sažetak
This paper extends the UTAUT model to examine microlearning adoption in the Vietnamese telecommunication industry. A self-administered survey was implemented to collect data from the three biggest Vietnamese telecommunication companies. After two months, we received 349 valid questionnaire responses. The structural equation modeling (SEM) analysis was run in SmartPLS to test the proposed hypotheses. Our research findings revealed that performance expectancy is the most crucial factor determining employees’ intention to use the microlearning system. In addition, effort expectancy and management support positively impact the intention to use the system. However, social influence and facilitating conditions do not statistically influence the intention to use microlearning. Our findings suggest that corporate managers should give more attention to the design of the e-learning system so that microlearning can be integrated into different platforms to facilitate employees’ access to the system. Furthermore, managers should showcase to promote microlearning adoption by employees.
Ključne riječi
Hrčak ID:
332945
URI
Datum izdavanja:
30.6.2025.
Posjeta: 330 *