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Business Systems Research : International journal of the Society for Advancing Innovation and Research in Economy, Vol. 16 No. 2, 2025.

Original scientific paper

https://doi.org/10.2478/bsrj-2025-0031

Stakeholder Perceptions of the Organic Foods Industry in Sri Lanka

SWSB Dasanayaka ; Department of Management of Technology, Faculty of Business, University of Moratuwa, Sri Lanka
Darrshan Kathir ; Department of Management of Technology, Faculty of Business, University of Moratuwa, Sri Lanka
Jusuf Zeqiri orcid id orcid.org/0000-0003-3701-816X ; Faculty of Business and Economics, South East European University, North Macedonia
Omar Belkhodja ; School of Business Administration, American University of Sharjah, United Arab Emirates
Efe Cotelioglu ; School of Business Administration, American University of Sharjah, United Arab Emirates

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Abstract

Background: The organic food market in Sri Lanka has been growing steadily, driven by increasing consumer awareness of health and environmental sustainability. However, the market faces several challenges, particularly related to supply and affordability. Objectives: This study aims to identify the perceptions of four stakeholder groups regarding the key factors influencing the development of the organic food market in Sri Lanka, with particular emphasis on demand, supply, marketing, and related factors. Methods/Approach: This research adopted an inductive approach; qualitative surveys and thematic analysis of both primary and secondary data sources were used to analyse market conditions and the perceptions of four stakeholder groups in the organic food sector in Sri Lanka. Results: Findings indicate a rising trend in consumer demand, especially among younger urban populations. However, the market is constrained by high production costs, inconsistent supply chains, and limited consumer trust. Conclusions: To promote the growth of the organic food market, the study recommends increased subsidies for organic farming, enhanced government certification programs, and more substantial marketing efforts to raise awareness and build consumer confidence.

Keywords

supply chain; consumer demand; Five Forces; organic food; developing country; trust

Hrčak ID:

340499

URI

https://hrcak.srce.hr/340499

Publication date:

12.2.2025.

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