Original scientific paper
https://doi.org/10.54820/entrenova-2025-0072
Strategic Communication Approaches for Enhancing Team Collaboration in Modern Business Organizations
Ana Tomova
orcid.org/0000-0002-5680-7829
; Faculty of Technology and Metallurgy, Skopje, North Macedonia
Snezana Stavrova
; Faculty of Technology and Metallurgy, Skopje, North Macedonia
Aleksandar Dimitrov
; Faculty of Technology and Metallurgy, Skopje, North Macedonia
Bosko Boskovski
orcid.org/0000-0002-1719-3422
; Faculty of Technology and Metallurgy, Skopje, North Macedonia
Beti Andonovic
orcid.org/0000-0002-5386-457X
; Faculty of Technology and Metallurgy, Skopje, North Macedonia
Abstract
In today’s dynamic business environment, teamwork is essential for productivity and organizational success. However, effective teamwork depends not just on collaboration but also on adaptive, psychologically aware communication strategies aligned with individual working styles. This paper explores the impact of communication on team dynamics, drawing on transactional analysis, Julie Hay’s Work Styles Questionnaire, and Kahler’s Process Communication Model. A comparative analysis of respondents from the Republic of North Macedonia and the Republic of Italy revealed differences in dominant working styles shaped by organizational culture. Styles such as Be Perfect and Please Others were common but often led to overcommitment and inefficiency under pressure. Thinker and Harmonizer profiles also prevailed but presented challenges in high-stress situations. The findings highlight that both individual working styles and organizational communication strategies significantly influence team effectiveness. The paper concludes with a proposed integrative communication model to reduce dysfunction and foster authentic team collaboration.
Keywords
working styles; teamwork, drivers; Process Communication Model; organizational behavior
Hrčak ID:
344915
URI
Publication date:
1.12.2025.
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