Original scientific paper

https://doi.org/10.37741/t.74.3.2

Firm Characteristics and Industry 4.0 Adoption: A Study on Hotel Businesses

Miraç Yücel Başer orcid.org/0000-0002-9394-8815 ; Faculty of Economics, Administrative and Social Sciences, Hasan Kalyoncu University, Gaziantep, Turkey *
Metin Kozak ; School of Communication, Kadir Has University, Istanbul, Turkey
İbrahim Halil Erdoğan orcid.org/0000-0002-3448-5769 ; Faculty of Tourism, Mersin University, Mersin, Turkey

* Corresponding author.

Abstract

technologies across near-, medium-, and long-term timeframes. A chi-square analysis was conducted on
data collected from 208 hotel businesses. The findings reveal a statistically significant association between
adopting I4.0 technologies and business type, star rating, ownership structure, business age, business size,
service type, and customer segment. The results indicate that five-star hotels, older businesses, large-scale
enterprises, and luxury hotels are more likely to adopt face recognition systems in the near future (1-5 years).
The study challenges prevailing discussions in the literature by demonstrating that older businesses play a
more prominent role in the early adoption of I4.0 technologies.

Keywords

industry 4.0 adoption; firm characteristics; technology adoption

Hrčak ID:

347855

URI

https://hrcak.srce.hr/347855

Publication date:

15.6.2026.

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