Izvorni znanstveni članak
Before and after the local election – new media in the process of shaping civil society (the case of Poland)
Ilona Biernacka-Ligięza
; Sveučilište u Oslu
Sažetak
The analysis of the situation on the national political scene creates the impression that all boundaries of positive marketing are transgressed and politicians’ actions remind a brutal, full of venom campaign for power, rather than an honest competition between ideas on election issues. Therefore, it is difficult to talk about the rule of competition, which is a prerequisite for marketing.
The following article is an analysis of activities pursued by politicians in Poland before and after the local elections in 2002 and 2006. The choice of the period, which was characterized, was not random, it was dictated by the following facts: first of all, those were the first direct local elections for mayors/municipality heads; secondly, the number of council members was reduced by law (both municipal) – all of which heralded an interesting competition and thirdly we can observe the impact of the new communication technologies especially during the election campaign which seems to be prepared more professionally each local election.
Ključne riječi
local election; social media; ICT; marketing; local public sphere; local media; local politician
Hrčak ID:
65467
URI
Datum izdavanja:
20.12.2010.
Posjeta: 1.499 *