Communication Management Review, Vol. 02 No. 02, 2017.

Table of contents

Full text

Editor's Note (page 4-6)

Damir Jugo
Editorial

Rebranding as an Elementary Part of Corporate Repositioning and Reputation Management – Addiko Bank Example (page 8-28)

Rebranding kao elementarni dio korporativnog repozicioniranja i upravljanja ugledom – primjer Addiko banke (page 8-28)

Igor Vukasović, Iva Ančić, Dora Starčević
Original scientific paper

Croatian Public Relations Terminology – Overview and Guidelines for Terminological Regulation (page 30-53)

Hrvatsko nazivlje odnosa s javnošću – pregled i smjernice za terminološku regulativu (page 30-53)

Lana Hudeček, Igor Ćutuk
Preliminary communication

Refugee Crisis and the European Union: Do the Failed Migration and Asylum Policies Indicate a Political and Structural Crisis of European Integration? (page 54-72)

Izbjeglička kriza i Europska unija: Ukazuju li neuspjele politike migracija i azila na političku i strukturalnu krizu europskih integracija? (page 54-72)

Pero Maldini, Marta Takahashi
Review article

How (Fictional) Politicians Persuade and Manipulate Their Viewers? The Case of House of Cards (page 74-98)

Kako (izmišljeni) političari uvjeravaju i manipuliraju svojim gledateljima? Slučaj Kuće od karata (page 74-98)

Irena Sever Globan, Marko Ezgeta
Preliminary communication

Crisis Management in Hotel Business – Insights from Croatia (page 100-118)

Krizni menadžment u hotelskom poslovanju – uvid iz Hrvatske (page 100-118)

Ivana Bilić, Smiljana Pivčević, Ana Čevra
Preliminary communication

The Media on the Subject of Media Literacy in the Croatian Education System (page 120-137)

Mediji o temi medijske pismenosti u hrvatskom obrazovnom sustavu (page 120-137)

Danijel Labaš, Petra Marinčić
Preliminary communication

Ljubica Josić (Ed.) (2016) Information Technology and Media 2016. Zagreb _ University Department of Croatian Studies. (page 140-145)

Marta Takahashi
Case report

Call for Papers - EUPRERA 2018, ECREA 2018, BLEDCOM 2018 (page 146-156)

Other

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