International journal of multidisciplinarity in business and science, Vol. 3 No. 4, 2017.

Table of contents

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OPINION LEADERS - OPPORTUNITY OR THREAT FOR THE COMPANY? (page 3-9)

Dražen Marić, Ružica Kovač Žnideršić, Aleksandar Grubor
Original scientific paper

APPLICATION OF MARKETING STRATEGY FOR CREATION OF COMPETITIVE OFFER FOR RIVER CRUISE (page 10-17)

Drago Ružić, Irena Bosnić, Marija Zdunic Borota
Preliminary communication

CUSTOMER PERCEPTION OF GUERILLA MARKETING (page 18-24)

Antonija Milak, Damir Dobrinić
Preliminary communication

TENSIONS IN CORPORATE CREATIVITY (page 25-30)

Carsten Deckert
Preliminary communication

THE IMPACT OF EMOTIONAL BRANDING ON CONSUMERS IN CROATIAN NORTHERN REGION (page 31-37)

Kristian tančin, Iva Gregurec
Preliminary communication

CORRELATION BETWEEN THE TOOLS AND DEVELOPMENT PROCESS AND THE PRODUCTION PROCESS IN SMEs (page 38-43)

Mateja Karničar Šenk, Matjaž Roblek
Original scientific paper

#INSTAFOOD – A FIRST INVESTIGATION OF THE “SOCIAL EATER” ON INSTAGRAM (page 44-51)

Christoph Willers, Sophia Schmidt
Original scientific paper

THE PERCEIVED BUSINESS VALUE OF SOCIAL MEDIA AT WORK (page 52-59)

Liana Razmerita, Kathrin Kirchner, Pia Nielsen
Original scientific paper

DETERMINANTS OF MOBILE INTERNET USAGE AND OPPORTUNITIES FOR M-MARKETING AMONG YOUTH IN THE REPUBLIC OF MACEDONIA (page 60-66)

Kalina Trenevska Blagoeva, Marina Mijoska
Original scientific paper

CONSUMER KNOWLEDGE ABOUT FOOD LABELLING IN SLOVAKIA (page 67-75)

Ferdinand Daňo, Paulína Krnáčová
Preliminary communication

OPENNESS AND DESIGN PRACTICES IN ACADEMIC LIBRARIES (page 76-83)

Andrea Gasparini, Alma Leora Culén
Preliminary communication

IDENTIFICATION AND USE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN THE PROMOTION OF CROATIAN TOURISM (page 84-90)

Ivan Kelić, Antun Biloš, Marin Pucar
Preliminary communication

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