Market-Tržište, Vol. 36 No. 1, 2024.

Table of contents

Full text

Uvodnik (page 5-6)

Editorial preface (page 5-6)

Đurđana Ozretić Došen
Editorial

Brands Taking a Public Stand: A Keyword Analysis of Brand Activism (page 7-24)

Baris Batuhan Gecit, Handan Ozdemir, Elif Akagun Ergin
Review article

Evaluation of Consumers’ use of Smart Robotic Vacuum Cleaners under Extended Expectation-Confirmation Model (page 25-42)

Ibrahim Avci, Mahmut Kocan, Ahmet Kirmizibiber
Preliminary communication

Crisis as a Catalyst of Market Shaping: The Role of Leadership at Different Stages of Business (page 43-58)

Jan Wegert
Preliminary communication

A Systematic Review of Online Marketing Effects on Online and Offline Sales: A Framework and State of Research (page 59-82)

Serhiy Bobrytskyy, Václav Stříteský
Review article

Empathy in Action: A Qualitative Study of the Intersections of Design Thinking and Marketing (page 83-98)

Nikola Drašković
Preliminary communication

Influence Decoded: Challenges and Opportunities Shaping the Future of Influencer Marketing Research (page 99-114)

Sven Harambašić, Vatroslav Škare
Preliminary communication

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