Market-Tržište, Vol. 38 No. 1, 2026.

Table of contents

Full text

Uvodnik (page 5-7)

Editorial Preface (page 5-7)

Đurđana Ozretić Došen
Editorial

Do Customers Behave Differently After Joining a Paid Loyalty Program? Evidence from a Longitudinal Within-Customer Analysis in Czech E-Commerce (page 9-26)

Filip Beneš, Mikuláš Gangur, Václav Stříteský
Original scientific paper

Turning Waste Into Fashion: Demographic and Psychological Drivers of Recycled Apparel Purchase Intention in Croatia (page 27-45)

Nikola Drašković, Mario Fraculj, Lordan Kondić
Original scientific paper

From Possessions to Purpose: How Materialism Shapes Youth Minimalist Consumption (page 47-68)

Andrea Lučić
Original scientific paper

The Impact of Consumer Animosity on Purchase Intentions: a Moderated Mediation Model from Turkey (During the Ongoing Palestine-Israel Conflict) (page 69-90)

Ayla Sezginer
Preliminary communication

Design and Reconceptualization of the Visual Brand Identity Framework (page 91-107)

Nóra Julianna Gombos
Preliminary communication

Emotional Advertising and Brand Loyalty: Exploring Brand Recall as a Mediator (page 109-127)

K J Vinodini, Sandhiya Karunakaran
Preliminary communication

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