Tourism and hospitality management, Vol. 18 No. 2, 2012.

Table of contents

Full text

Editorial (page III-IV)

Jože Perić
Editorial

Forecasting the demand for health tourism in Asian countries using a GM(1,1)-alpha model (page 171-181)

Ya-Ling Huang
Original scientific paper

Measuring liquidity on stock market: impact on liquidity ratio (page 183-193)

Siniša Bogdan, Suzana Bareša, Saša Ivanović
Preliminary communication

Creating value chain model and shaping authentic tourism product: the case of South Serbia (page 195-211)

Jovica Mojić
Preliminary communication

Attitudes of citizens of Dubrovnik towards the impact of cruise tourism on Dubrovnik (page 213-228)

Doris Peručić, Barbara Puh
Preliminary communication

Touristic destination ambassadors, case analysis and conceptualization. How to better understand and use brand ambassadors in cognitive, affective and experiential approaches (page 229-258)

Pablo Brice de Diesbach
Review article

Study on some factors for healthy nutrition environment in restaurants in Southwestern Bulgaria (page 259-266)

Ludmila Ivanova, Julieta Trifonova, Ilinka Terziyska
Review article

The role of marketing philosophy in rural tourism development (page 267-279)

Božo Mihailović, Ilija Moric
Review article

Accessing demand characteristics of agritourism in Italy (page 281-296)

Yasuo Ohe, Adriano Ciani
Review article

The idea of destination brand licensing and the question of its effectiveness (page 297-312)

Michal Zemla
Review article

Book review: Leksikon turizma (Tourism lexicon, (Ed.) Sonja Sibila Lebe) (page 313-314)

Suzana Marković
Case report

Reviewers (page 317-0)

Other

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