Preliminary communication

RELATIONSHIP BETWEEN CULTURAL/ARTISTIC EVENTS VISITATION AND OTHER ACTIVITY-BASED TOURISM SEGMENTS

Ana Težak orcid.org/0000-0002-9145-4176 ; Institute of Agriculture and Tourism, Department of Tourism, Poreč, Croatia
Darko Saftić orcid.org/0000-0001-5426-2979 ; Institute of Agriculture and Tourism, Department of Tourism, Poreč, Croatia
Zdravko Šergo orcid.org/0000-0002-0875-4777 ; Institute of Agriculture and Tourism, Department of Tourism, Poreč, Croatia

Abstract

Due to different changes in tourist behaviour, tourists are becoming more interested in specific forms of tourism. Specific forms of tourism are characterised by emphasized individuality in satisfying tourists’ needs and desires. One of these specific forms of tourism is event tourism. The aim of this research is to determine the relationship between cultural/artistic events visitation and other activity-based tourism segments. Data was collected from July, through September 2008 as a part of a research on tourists’ preferences for different kinds of activity-based segments. By employing logistic regression in the process of data analysis, relationship between a cultural/artistic events visitation and interest in other activity-based tourism segments was determined, so a profile of tourists interested in cultural/artistic events was created.

Keywords

cultural/artistic events visitation; activity-based tourism segments; logistic regression; profile of tourists; Istria County

Hrčak ID:

69705

URI

https://hrcak.srce.hr/69705

Publication date:

28.6.2011.

Article data in other languages: croatian

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