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Zagreb International Review of Economics & Business, Vol. 12 No. 1, 2009.

Original scientific paper

Destination Competitiviness: A Framework for Future Research

Ramona Gruescu ; Faculty of Economics and Business Administration, Economy Department, University of Craiova, Romania
Roxana Nanu ; Faculty of Economics and Business Administration, Economy Department, University of Craiova, Romania
Gheorghe Pirvu ; Faculty of Economics and Business Administration, Economy Department, University of Craiova, Romania

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Abstract

The paper envisages aspects concerning identification of the competitive advantage of a tourist destination from a double perspective: the critical contribution of the employees and the ICT impact on promoting and selling the destination. Research methodology includes ‘bottom to top’ analysis of the mentioned indicators. Thus, results include the eficientisation of tourist businesses and destinations due to both human element development and ICT technologies. Two essential basis of the competitive advantage are isolated: differentiation and cost advantage. ICT creates a series of new working types through new applications and its use in management and distribution of key functions such as yield.

Keywords

tourist destination; competitiveness; training and education; information technology

Hrčak ID:

78681

URI

https://hrcak.srce.hr/78681

Publication date:

1.5.2009.

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