Original scientific paper
IDEOLOGY AND IDEA
Milan Polić
Miroslav Huzjak
Abstract
Starting from the definition of ideology as a more or less interrelated group of ideas which tend to present a partial interest as a common one because of its easier defence, the article deals with artistic messages common in teaching materials and mass media that tend to influence the system of values, opinion and behaviour of the recipient for the purpose of sender’s attaining of certain interests. Audience manipulation is a thousand year old technique but with the modern development of multimedia it acquires new possibilities and vigorous growth.
The purpose of this article is to reveal to the present and future educators some hidden artistic messages and encourage them to view artistic concepts from the critical point of view as a condition of their personal liberation and their educational functioning.
Keywords
idea; ideology; artistic work; manipulation; subconscious; message
Hrčak ID:
11541
URI
Publication date:
5.12.2006.
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