Original scientific paper
Some Aspects of Incentive Marketing Effectiveness in Small and Medium Enterprises through the Implementation of Sustainability in Koprivnica-Križevci County
Filip Škiljan
; Institute for Migration and Ethnic Studies, Zagreb, Croatia
Dragutin Babić
; Institute for Migration and Ethnic Studies, Zagreb, Croatia
Abstract
This paper analyzes the inclusion of Roma people into the early 21st century Croatian society. In their long historic struggle, the Roma people have been thoroughly socially marginalized and poorly included ethnic group. Although their position in Croatia has improved in recent decades, they are still unaccepted and insufficiently involved ethnic group in Croatian society. The first important step in their gradual inclusion in various segments of the society is their increased participation in education (from preschool to university). Based on the empirical research (interviews), conducted during the years 2011 and 2012 in the area of three counties (Medjimurje, Koprivnica-Krizevci and Varazdin), we find of the Roma actual inclusion in the society. The study included fourteen (14) Roma slums, with twenty-three (23) members of this population being interviewed. We provided them with a set of questions, which in this paper are subsumed under five (5) sociological categories (indicators / processors normative and functional integration). These are the following categories: prejudice, stigmatization, social distance, ethnic mimicry, discrimination. Statements obtained by interviewing the Roma population indicate the existence of stereotypes and prejudices about the Roma in non-Roma population. The non-Roma population ignores them and does not want to know them. It is similar with the stigma they carry, and its burden is recognized by the interviewed Roma people as well. All this results in social distance towards the Roma, resulting in various forms of discriminatory behavior towards the members of this population.
Keywords
Roma; Podravina region; Medjimurje; identity; prejudice; stigma; social distance; discrimination
Hrčak ID:
126341
URI
Publication date:
1.6.2014.
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