Original scientific paper
Media Literacy and Divisions in Montenegro
Nikola Radunović
orcid.org/0000-0001-6941-8921
; MSc, PhD candidate at Faculty of Political Sciences, University of Montenegro, Podgorica, Montenegro,
Abstract
At the end of the first decade of the XXI century, following trends of developed societies, Montenegro had included in the school system the media literacy subject. However, the subject is not an obligatory part of the school program but is designed as an optional for students of 2nd and 3rd year of high school. Although the great effort is being done in order to satisfy the conditions to enable faster accession of Montenegro to the European Union, at the same time, Montenegrin society is still deeply divided on several issues - political and identity issues, among others. Media image, unfortunately, is not an exception in this regard, and it is absolutely clear which of the power centers is in favor of each media. Research shows that citizens do indeed recognize that. Even though the citizens generally are aware of the role of each media, the question is whether they are ready to hear the other side, or just blindly believe the media that is in favor of political group they sympathize, vote for or belong to as members. Recently conducted research, whose aim was to determine the behavior of the readers of daily newspapers in Montenegro, included Montenegrin citizens from several cities in southern, central and northern regions, showed that only about onequarter of the readers wanted to inform themselves from the two tentatively different sources. Most readers were interested in the information that is offered by „one side“ only. What is an educational practice in Montenegro, how is studied media literacy and to what extent it can contribute to the strengthening of political culture and democracy, and for a better understanding of media content?
Keywords
Media literacy; mentality; divided society; professional ethics
Hrčak ID:
133878
URI
Publication date:
15.12.2014.
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