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Acta graphica : journal for printing science and graphic communications, Vol. 25 No. 1-2, 2014.

Original scientific paper

The legibility of pictograms on colored surfaces under different illuminants

Dorotea Kovačević orcid id orcid.org/0000-0002-8102-0534 ; University of Zagreb, Faculty of Graphic Arts
Maja Brozović orcid id orcid.org/0000-0001-9955-2099 ; University of Zagreb, Faculty of Graphic Arts
Josip Bota orcid id orcid.org/0000-0002-0496-6350 ; University of Zagreb, Faculty of Graphic Arts

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Abstract

Ambient lighting conditions, under which the packaging is viewed, in a large extent determine the visual perception of information applied on it. This study investigated how different illuminants affect the legibility of pictograms intended for application on different colored packaging. 87 participants observed the pictograms on blue, red and yellow colored backgrounds in a viewing booth which assured controlled lightning conditions. The results indicated that the legibility of pictograms varied in dependence of the used background color. The best performance was obtained by pictograms designed on a yellow background. Furthermore, it was found that the pictograms were significantly more legible under illuminant A compared to the other tested illuminants.

Keywords

Legibility; Illuminant; Pictogram; Color

Hrčak ID:

138191

URI

https://hrcak.srce.hr/138191

Publication date:

9.6.2014.

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