Original scientific paper

https://doi.org/10.17559/TV-20140912151202

How road traffic safety campaigns influence seat belt use – case study for the city of Banja Luka

Milan Vujanić ; Faculty for Transport and Traffic Engineering, University of Belgrade, Vojvode Stepe 305, 11000 Belgrade, Republic of Serbia
Slobodan Stanarević ; ''Civil Engineering Institute IG'', Kralja Petra I. Karađorđevića 92-98, 78000 Banja Luka, Republic of Srpska, Bosnia and Herzegovina
Saša Jasnić ; Public company ''Republic of Srpska Roads'', Vase Pelagića 10, 78000 Banja Luka, Republic of Srpska, Bosnia and Herzegovina
Aleksandra Jasnić ; ''Civil Engineering Institute IG'', Kralja Petra I. Karađorđevića 92-98, 78000 Banja Luka, Republic of Srpska, Bosnia and Herzegovina

Abstract

Use of seat belts is one of the most effective ways to reduce the number of fatalities and injuries in road accidents. Road traffic safety campaigns are one of the ways to influence the level of seat belt usage. In this regard, the question is: how can we affect the percentage of use of seat belts while driving and what is the impact of the campaign on the usage of seat belts? The survey, which was conducted in Banja Luka, attempted to answer the aforementioned questions. The experimental method used during the research was conducted by recording the use of seat belts before, during and after the launch of the campaign in road safety, and surveying the attitudes of road users by questionnaire alongside with the campaign. By recording the level of use of the seat belt before the campaign, we observed a very low level of use. During and after the campaign, there is an increase of seat belts usage, suggesting that well designed campaign in road safety which includes all stakeholders in charge, responsible and concerned for the safety of participants, can yield positive results.

Keywords

police enforcement; road traffic safety campaign; seat belt usage; severity of road accidents

Hrčak ID:

143148

URI

https://hrcak.srce.hr/143148

Publication date:

8.8.2015.

Article data in other languages: croatian

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