Original scientific paper
Social responsibility of corporate sector and experience in Croatia
Gojko Bežovan
; Faculty of Law, Zagreb
Abstract
This article deals with social responsibility of corporate sector (corporate citizenship) for the problems in communities and societies where they operate. Explanations of historical development and difficulties of social responsibility development are presented. Current trends of this development in developed countries are connected with tax policy and with intervention of different social regime.
Current trends of development are connected with globalisation processes and changes of corporate strategies in which they recognise themselves as responsible citizens that cooperate with their consumers, suppliers and local communities. Researches results and theories in developed countries put social responsibility of corporate sector in broad social context. Recently, there is initiative on the level of European Union countries to strengthen the role of corporate sector in society development.
The last part of article deal with the empirical research results on experience of Croatian companies providing donations and sponsorship. According to the research results social responsibility of corporate sector in Croatia is in the first stage of development. For a long time there were not tax incentive for giving in public purpose. The smaller number of companies with bigger profit provides more for donations. As limitation of social responsibility development in corporate sector the problem of inferior demand has been recognised. Globalisation processes and privatisation of the public seivices will contribute to development of social responsibility of corporate sector in Croatia.
Keywords
social responsibility; development; corporate sector
Hrčak ID:
153846
URI
Publication date:
30.6.2002.
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