Original scientific paper
DESTINATION BRAND PERFORMANCE MEASUREMENT OVER TIME: TRACKING CONSUMER PERCEPTIONS OF A COMPETITIVE SET OF DESTINATIONS OVER A 10 YEAR PERIOD
Steven Pike
; Queensland University of Technology, Marketing QUT Business School, Brisbane, Australia
Full text: croatian pdf 480 Kb
page 135-164
downloads: 658
cite
APA 6th Edition
Pike, S. (2015). DESTINATION BRAND PERFORMANCE MEASUREMENT OVER TIME: TRACKING CONSUMER PERCEPTIONS OF A COMPETITIVE SET OF DESTINATIONS OVER A 10 YEAR PERIOD. Acta turistica, 27 (2), 135-164. Retrieved from https://hrcak.srce.hr/index.php/154682
MLA 8th Edition
Pike, Steven. "DESTINATION BRAND PERFORMANCE MEASUREMENT OVER TIME: TRACKING CONSUMER PERCEPTIONS OF A COMPETITIVE SET OF DESTINATIONS OVER A 10 YEAR PERIOD." Acta turistica, vol. 27, no. 2, 2015, pp. 135-164. https://hrcak.srce.hr/index.php/154682. Accessed 19 Nov. 2024.
Chicago 17th Edition
Pike, Steven. "DESTINATION BRAND PERFORMANCE MEASUREMENT OVER TIME: TRACKING CONSUMER PERCEPTIONS OF A COMPETITIVE SET OF DESTINATIONS OVER A 10 YEAR PERIOD." Acta turistica 27, no. 2 (2015): 135-164. https://hrcak.srce.hr/index.php/154682
Harvard
Pike, S. (2015). 'DESTINATION BRAND PERFORMANCE MEASUREMENT OVER TIME: TRACKING CONSUMER PERCEPTIONS OF A COMPETITIVE SET OF DESTINATIONS OVER A 10 YEAR PERIOD', Acta turistica, 27(2), pp. 135-164. Available at: https://hrcak.srce.hr/index.php/154682 (Accessed 19 November 2024)
Vancouver
Pike S. DESTINATION BRAND PERFORMANCE MEASUREMENT OVER TIME: TRACKING CONSUMER PERCEPTIONS OF A COMPETITIVE SET OF DESTINATIONS OVER A 10 YEAR PERIOD. Acta turistica [Internet]. 2015 [cited 2024 November 19];27(2):135-164. Available from: https://hrcak.srce.hr/index.php/154682
IEEE
S. Pike, "DESTINATION BRAND PERFORMANCE MEASUREMENT OVER TIME: TRACKING CONSUMER PERCEPTIONS OF A COMPETITIVE SET OF DESTINATIONS OVER A 10 YEAR PERIOD", Acta turistica, vol.27, no. 2, pp. 135-164, 2015. [Online]. Available: https://hrcak.srce.hr/index.php/154682. [Accessed: 19 November 2024]
Full text: english pdf 480 Kb
page 135-164
downloads: 388
cite
APA 6th Edition
Pike, S. (2015). DESTINATION BRAND PERFORMANCE MEASUREMENT OVER TIME: TRACKING CONSUMER PERCEPTIONS OF A COMPETITIVE SET OF DESTINATIONS OVER A 10 YEAR PERIOD. Acta turistica, 27 (2), 135-164. Retrieved from https://hrcak.srce.hr/index.php/154682
MLA 8th Edition
Pike, Steven. "DESTINATION BRAND PERFORMANCE MEASUREMENT OVER TIME: TRACKING CONSUMER PERCEPTIONS OF A COMPETITIVE SET OF DESTINATIONS OVER A 10 YEAR PERIOD." Acta turistica, vol. 27, no. 2, 2015, pp. 135-164. https://hrcak.srce.hr/index.php/154682. Accessed 19 Nov. 2024.
Chicago 17th Edition
Pike, Steven. "DESTINATION BRAND PERFORMANCE MEASUREMENT OVER TIME: TRACKING CONSUMER PERCEPTIONS OF A COMPETITIVE SET OF DESTINATIONS OVER A 10 YEAR PERIOD." Acta turistica 27, no. 2 (2015): 135-164. https://hrcak.srce.hr/index.php/154682
Harvard
Pike, S. (2015). 'DESTINATION BRAND PERFORMANCE MEASUREMENT OVER TIME: TRACKING CONSUMER PERCEPTIONS OF A COMPETITIVE SET OF DESTINATIONS OVER A 10 YEAR PERIOD', Acta turistica, 27(2), pp. 135-164. Available at: https://hrcak.srce.hr/index.php/154682 (Accessed 19 November 2024)
Vancouver
Pike S. DESTINATION BRAND PERFORMANCE MEASUREMENT OVER TIME: TRACKING CONSUMER PERCEPTIONS OF A COMPETITIVE SET OF DESTINATIONS OVER A 10 YEAR PERIOD. Acta turistica [Internet]. 2015 [cited 2024 November 19];27(2):135-164. Available from: https://hrcak.srce.hr/index.php/154682
IEEE
S. Pike, "DESTINATION BRAND PERFORMANCE MEASUREMENT OVER TIME: TRACKING CONSUMER PERCEPTIONS OF A COMPETITIVE SET OF DESTINATIONS OVER A 10 YEAR PERIOD", Acta turistica, vol.27, no. 2, pp. 135-164, 2015. [Online]. Available: https://hrcak.srce.hr/index.php/154682. [Accessed: 19 November 2024]
Abstract
There has been a paucity of research published in relation to the temporal aspect of destination image change over time. Given increasing investments in destination branding, research is needed to enhance understanding of how to monitor destination brand performance, of which destination image is the core construct, over time. This article reports the results of four studies tracking brand
performance of a competitive set of fi ve destinations, between 2003 and 2012. Results indicate minimal changes in perceptions held of the fi ve destinations of interest over the 10 years, supporting the assertion of Gartner (1986) and Gartner and Hunt (1987) that destination image change will only occur slowly over time. While undertaken in Australia, the research approach provides DMOs in other parts of the world with a practical tool for evaluating brand performance over time; in terms of measures of effectiveness of past marketing communications, and indicators of future performance.
Keywords
destination marketing organizations; travel context; consumer-based brand equity; destination image
Hrčak ID:
154682
URI
https://hrcak.srce.hr/154682
Publication date:
1.12.2015.
Article data in other languages:
croatian
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