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Croatian Sociological Review, Vol. 23 No. 1-2, 1992.

Professional paper

The Concepts of Marketing and Management

Veronika Vugrinec-Hitrec ; Faculty of Economics, Zagreb

Full text: croatian pdf 11.254 Kb

page 51-64

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Abstract

century: since 1900, when first marketing lecture seminars (Harvard Business School) started. During the time marketing has become one of the key factors of modern management. It can be applied in small and large firms, in private and state-owned enterprises, inside and outside the economy. Modem marketing is because of these tendencies the area of cooperation of different professions like are economists, sociologists, psychologists, anthropologists and others. Basic concepts of marketing management here presented can help such cooperation of different experts; also, these basic concepts can help to managers and non-managers in understanding the whole complexity of modern management practice.

Keywords

Hrčak ID:

154987

URI

https://hrcak.srce.hr/154987

Publication date:

30.6.1992.

Article data in other languages: croatian

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