Original scientific paper
CULTURAL DIVERSITY LIKE ASSET
Ivan Cifrić
Abstract
In this paper, the author deals with the results on perception of desirability of preserving the cultural diversity. The
matter of diversity surpasses the conjuncture of the subject and reaches for the anthropological aspects of the human
species and its perspective. The author problematizes the questions on homogenization and cultural diversity by pointing
out the presence of two tendencies in this globalization times: on the one hand, there is a process of civilizational
homogenization which leads into imperial hegemony of a single model relying on the military sector and global expansion
of cultural industry products via mass media, while on the other hand, one can feel the repulse to the loss of cultural
diversity in the world. The cultural diversity comprises different cultural and historical experiences that can contribute to
the making of paralel development patterns.
This paper is also an analysis of the empirical research on the corresponding sample ( 2007; N= 189) at the Academy of
Fine Arts, at the Faculty of Mechanical Engineering and Naval Architecture and at the Faculty of Philosophy). In the
analysis there were used the univariate, bivariate and multivariate statistics techniques (componential analysis under the
G‐ K criterion as well as the variance analysis). The results have shown that the majority of the examinees (87% to 96%)
supports the cultural diversity in the world, while the same percentage does not accept the idea of «the unique culture in
the world». Three factors were extracted, respectively: «Accepting the cultural diversity», «Accepting the modern
culture» and «Cultures with No Prospects». The variance analysis on variables and factors has shown that there were
significant differences between the groups, depending upon the examineesʹ features and attitudes.
Among the persons questioned, the female examinees, the Faculty of Philosophy students, religious and left‐oriented
examinees seem to be significally more apt to the cultural diversity. In bigger number of variables there were not
determined statistically significant differences.
Keywords
global sociability; cultural entropy; cultural imperialism; modern culture; primitive culture; cultural diversity; tradition
Hrčak ID:
17238
URI
Publication date:
2.11.2007.
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