Original scientific paper
https://doi.org/10.18045/zbefri.2018.1.213
Competitive strategy selection in the European banking sector using a hybrid decision-making approach
Hasan Dinçer
orcid.org/0000-0002-8072-031X
; School of Business and Management, Istanbul Medipol University, Istanbul, Turkey
Ozlem Olgu Akdeniz
; Business School, Manchester Metropolitan University, Manchester, United Kingdom
Umit Hacioglu
orcid.org/0000-0002-0068-0048
; School of Business and Management, Istanbul Medipol University, Istanbul, Turkey
Abstract
Strategic planning is an eJective tool for long-term planning and utilized by organizations and industries to achieve competitive advantage. Addressing difculties that the European banking sector struggled during and after the global financial crisis (GFC), the purpose of this paper is to raise important questions about the sustainability of the sector and oJers competitive strategy formulations for European policy makers. Empirical findings are accomplished by applying a three phase analysis of SWOT, an integrated model of DEMATEL-ANP (DANP), and fuzzy TOPSIS. Empirical findings from the SWOT analysis suggest a total of twelve factors, which are then incorporated to formulate four strategies. The DANP results illustrate that opportunities dimension has the highest impact and strengths has the lowest among others. The fuzzy TOPSIS results demonstrate that “the European Banking Union (EBU) is expected to remove divergence in the Euro area banking sector” is the most important strategy, whilst “the non-risk based leverage ratio (LR) requirement by Basel III” has the weakest importance among the strategy preferences.
Keywords
DANP; fuzzy TOPSIS; strategy; competition; European Banking Sector
Hrčak ID:
202047
URI
Publication date:
26.6.2018.
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