Original scientific paper
Communication Culture of Croatian Journalists: The Media Scene in 1994
Blanka JERGOVIĆ
Abstract
This paper researches the communication culture of Croatian
journalists, using content analyses of leading Croatian daily
and weekly newspapers. Communication is possible only
through a system of signs and communication culture is a
system that allows a good flow of those signs with informed
citizenship as the goal. The author therefore analyzed three
groups of communicability indicators. Those groups of indicators
establish: 1. the choice and adaptation of topics to the needs of the public; 2. the author and his/her topics, the
presence and the direction of the attitude, citations, sources
of information; 3. how visual presentation helps
communicability. Analyzed were 954 articles from Vjesnik,
Ve~erni list, Slobodna Dalmacija, Novi list, Globus, Feral
Tribune, Panorama and Arkzin, published in 1994. A
significant difference was registered between individual
newspapers, as well as in comparing the daily and weekly
newspapers which, to adapt better to the needs of the public,
use different tools and have different levels of
communication culture.
Keywords
Hrčak ID:
19272
URI
Publication date:
31.12.2003.
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