Professional paper

https://doi.org/10.46458/27121097.2019.25.129

BUSINESS IMPROVEMENT OF CROATIAN MARINAS (CASE STUDIES SPLIT AND OPATIJA)

Marija Jović orcid.org/0000-0002-9971-1579 ; Pomorski fakultet Sveučilišta u Rijeci, Rijeka, Hrvatska
Ana Perić Hadžić orcid.org/0000-0001-6965-9004 ; Pomorski fakultet Sveučilišta u Rijeci, Rijeka, Hrvatska
Edvard Tijan orcid.org/0000-0002-7642-0496 ; Pomorski fakultet Sveučilišta u Rijeci, Rijeka, Hrvatska

Abstract

This paper will present a comparison of ACI marina Opatija and ACI marina Split. The characteristics of both marinas as well as their services will be researched. Indicators will show the number of berths, vessel calls, average capacity utilisation, revenues and expenditures. SWOT analysis of both marinas will be drafted; defining the strengths, weaknesses, opportunities and threats. Suggestion for improvements wills be provided, which may be applicable to other Croatian marinas and marinas of countries that share similar characteristics.

Keywords

nautical tourism; ACI marina Split; ACI marina Opatija; SWOT analysis;

Hrčak ID:

234251

URI

https://hrcak.srce.hr/234251

Publication date:

24.12.2019.

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