Oeconomica Jadertina, Vol. 10 No. 1, 2020.
Preliminary communication
Measuring competitiveness of companies in the field of food industry in Bosnia and Herzegovina
Adis Puška
orcid.org/0000-0003-3274-0188
; President of scientific council, Institute for Scientific Research and Development in Brcko District of Bosnia and Herzegovina
Admir I. Beganović
; Associate Professor, European University in the Brčko District of BiH
Abstract
Increasing changes in the market have caused companies to turn largely to lowering all unnecessary costs in order to be competitive. Competitiveness is a concept that is being explored progressively. This paper offered a way to measure enterprise competitiveness. Competitiveness testing was conducted on companies in the field of food industry in Bosnia and Herzegovina (B&H). A systematic sample was used. The collected data were analysed by factor analysis. Out of a total of 8 dimensions used, the factor analysis performed a reduction of these dimensions and led to the final 6 dimensions that determine the competitiveness of companies in the field of food industry in B&H. The obtained results showed that these dimensions stand out from others and represent the competitiveness of the company. These dimensions are: cost competition, price competition, product and business process innovation, customer satisfaction, delivery reliability and organisational learning. This research will help managers of companies in the food industry in B&H to improve market competitiveness. The methodology used in this paper will help other companies to improve competitiveness and achieve better results in the market.
Keywords
company competitiveness, food companies, factor analysis
Hrčak ID:
240506
URI
Publication date:
1.7.2020.
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