Original scientific paper
https://doi.org/10.2478/zireb-2020-0018
Towards Better Understanding Electronic Music Festivals Motivation
Danijela Ferjanić Hodak
orcid.org/0000-0002-7620-9244
; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Goran Belošević
; Gold Entertainment Management Agency
Antonio Vlahov
; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Abstract
Electronic music festivals became one of the most successful forms of tourism for young adults. In the paper, authors aimed to explored the motivation and the perception of the potential visitors of electronic music festivals in Croatia and to identify the key dimensions of electronic music festivals. Instrument used for the primary research was a structured on-line questionnaire distributed among students of the University of Zagreb. In total, 350 questionnaires were collected and analyzed. Factor analyses resulted with three factors concerning motivation (music and fun, travel, socialization). Motives with the highest mean value are closely related with the core of electronic music festival offer, but other motives should not be neglected. Paper provides several recommendations for the improvement of electronic music festival offer and suggest the direction and possibilities for the future research.
Keywords
event tourism; electronic music; electronic music festivals; motivation
Hrčak ID:
247289
URI
Publication date:
30.11.2020.
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