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Technical gazette, Vol. 27 No. 6, 2020.

Review article

https://doi.org/10.17559/TV-20190524075657

Analysis of Mobile Commerce in the SMEs of the European Union

Luis Fernández Sanz ; University of Alcalá, Department of Computer Sciences, Edificio Politécnico, Campus Universitario, Ctra. Barcelona Km 33.6, 28871 Alcalá de Henares (Madrid), Spain
Josefa Gómez Pérez ; University of Alcalá, Department of Computer Sciences, Edificio Politécnico, Campus Universitario, Ctra. Barcelona Km 33.6, 28871 Alcalá de Henares (Madrid), Spain
Ana Castillo-Martinez* orcid id orcid.org/0000-0001-9445-5871 ; University of Alcalá, Department of Computer Sciences, Edificio Politécnico, Campus Universitario, Ctra. Barcelona Km 33.6, 28871 Alcalá de Henares (Madrid), Spain
Sanjay Misra ; Covenant University, KM. 10 Idiroko Road, Canaan Land, Ota, Ogun State, Nigeria; Atilim University, Kizilcasar Mahallesi, 06830 Incek Golbasi Ankara, Turkey

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Abstract

This paper examines the situation of e-commerce and m-commerce in SMEs in the European Union and analyses if their behaviour in this field is determined by a series of factors, such as the size of the company, the type of business, turnover, etc. which may also influence their needs of specific training for their employees. This study is based on an online survey responded by 674 SMEs from eight different countries in Europe, aimed at providing training assistance to SMEs to support their efforts towards m-commerce. The objective is the analysis of the skills and knowledge to be recommended to employees of SMEs for a better preparation to implement the companies' strategy of m-commerce. Although analysis of results from survey has supported the initial goal of developing training courses for m-commerce which include different economic, legal and technical topics, it has mainly provided very relevant conclusions on the factors which impact the adoption of e-commerce and m-commerce by SMEs.

Keywords

e-commerce; European Union; market; m-commerce; SME; survey

Hrčak ID:

248259

URI

https://hrcak.srce.hr/248259

Publication date:

19.12.2020.

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