Vallis Aurea, Vol. 6. No. 2., 2020.
Original scientific paper
https://doi.org/10.2507/IJVA.6.2.1.70
EXPLORING THE MOTIVES OF YOUNG AUDIENCE FOR THEATRE ATTENDANCE
Iva Buljubašić
orcid.org/0000-0003-3582-0060
; Academy of Arts and Culture in Osijek, Osijek, Croatia
Abstract
This paper presents scientific research at the national level in the Republic of Croatia, i.e. the analysis of the motives for the arrival of the younger age group, the generation Y so-called millennials and generation Z's in city and national theatres. The institutions of culture in the Republic of Croatia are always trying to find the best way to contain existing and attract new audiences. The aim of this paper is to investigate the development of young theatre audiences, i.e. their motives, but also the obstacles of attendance in to city and national theatres.
Keywords
Theatre; generation y; generation z; audience development; marketing in culture
Hrčak ID:
250654
URI
Publication date:
27.12.2020.
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