Preliminary communication
https://doi.org/10.15176/vol55no205
Media Representation of Zagreb Advent: Business, Exploitation, Identity
Nina Ožegović
orcid.org/0000-0002-5929-5427
; Institut za kulturu i etiku, Odsjek za komunikologiju, Hrvatski studiji Sveučilišta u Zagrebu
Abstract
This article provides a content analysis of the media coverage of the Advent in Zagreb in Croatian print and electronic media, more specifically the daily newspapers Jutarnji list and Večernji list and the weekly Internet portals Novosti and Telegram. The research focuses on whether the media presentation contributes only to the adventization and festivalization of Zagreb and the development of entrepreneurial capacities, or whether it also contributes to the creation of a new urban and cultural identity of Zagreb as a “Advent metropolis”. The paper also seeks to examine the relationship between the media coverage and the city administration and what sort of identity the city of Zagreb authorities create through the Advent in Zagreb event. The paper also analyzes the uncritical and euphoric features of the new “advent” identity of Zagreb.
Keywords
Advent, media representation, Zagreb identity, “festivalization”, “eventization”
Hrčak ID:
213376
URI
Publication date:
19.12.2018.
Visits: 2.918 *