Original scientific paper

https://doi.org/10.31803/tg-20200919221535

Identifying and Prioritizing Factors Affecting Sustainable Social Responsibility in a Private Mobile Operator Using Multi-Criteria Decision-Making Techniques

Nastaran Vedad ; Faculty of Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran
Tahmoures Sohrabi ; Faculty of Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran

Abstract

Since considering the social factors in organizations in the current era is as important as the income and profitability of organizations, the present study seeks to identify and prioritize the factors affecting sustainable social responsibility. Today's organizations have found that by focusing on social responsibility, they can attract more customers and earn multiple their cost. Since several factors affect the social responsibility of companies, in this paper, first these factors are extracted and then, the factors related to a Private Mobile Operator are identified based on the Delphi method. Since no organization has the ability to define improvement projects for all factors of social responsibility, so they should be ranked to identify the most important factors of limited organizational resources allocated to them. The MABAK method has been used to rank these factors and its required initial weight were extracted by the SAVARA method. Finally, the results of factor prioritization are presented.

Keywords

MABAK; MADM; SAVARA; Sustainable Social Responsibility

Hrčak ID:

271919

URI

https://hrcak.srce.hr/271919

Publication date:

4.2.2022.

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