Review article
https://doi.org/10.31217/p.36.1.18
Improving the organization of maritime tourism: research studies of economic aspects with the tools of journalism
Yurii Kovtunenko
orcid.org/0000-0001-8528-605X
; Department of Accounting, Analysis and Audit, Odessa Polytechnic Ntional University, Odesa, Ukraine
Liudmyla Cherniavska
orcid.org/0000-0002-1110-3174
; Department of Journalism, Zaporizhzhia National University, Zaporizhzhіa, Ukraine
Olha Mitchuk
; Department of Journalism and New Media, Borys Grinchenko Kyiv University, Kyiv, Ukraine
Yuliia Zahorodnia
orcid.org/0000-0003-0320-540X
; Department of Navigation and Handling Ship, Azov Maritime institute of the National University «Odessa Maritime Academy», Mariupol, Ukraine
Nataliia Tiapkina
orcid.org/0000-0003-3251-0921
; Department of Publishing and Editing, Zaporizhzhia National University, Zaporizhzhіa, Ukraine
Viktor Kostiuk
orcid.org/0000-0002-9600-4334
; Department of Journalism, Zaporizhzhia National University, Zaporizhzhіa, Ukraine
Abstract
The sphere of sea tourism has massive potential for development; however, it requires the development of recommendations for effective organization. The primary research method is journalistic research, which allows for analysis of the subject of research from different angles and the use of additional data; in particular, the study results were based on official statistics, publications in reputable publishing houses, and the authors’ surveys and observations. The purpose of the article is to develop recommendations for the effective organization of maritime tourism. To achieve the goal, the authors analyzed the leading indicators of world statistics of sea tourism (on the example of cruises), identified the main trends and made forecasts that showed the study’s relevance. The authors also thoroughly conducted an analytical analysis of the subject of the study. They analyzed the global sea cruise industry market statistics, the prospects for the sea tourism market, and the impact of the COVID-19 pandemic on the cruise industry. The authors conducted a survey and analyzed the reasons and factors influencing the choice in favour of sea tourism. The study made it possible to propose a mechanism for the effective organization of sea tourism in the country, which was tested on the example of the Odessa region and proved to be effective.
Keywords
Cruise industry; Impact of COVID-19; Journalistic research; Maritime tourism
Hrčak ID:
279830
URI
Publication date:
30.6.2022.
Visits: 586 *