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Original scientific paper

https://doi.org/10.46640/imr.12.22.8

Sensorium McLuhanus

Darko Kovačić orcid id orcid.org/0009-0008-0943-6886 ; University of the North


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Abstract

In this paper, we analyze some of the basic theses of media theorist Marshall McLuhan and compare them with relevant contemporary theories. Furthermore, having defined the relationship between technological inventions, extensions and technological determinism, we explore arguments about the historical and cultural conditioning of human perception. We observe the phenomenon of perception in the philosophical sources of ancient Greece and compare it with the knowledge of contemporary neurobiology. We present the specifics of Donald Hoffman’s Interface theory of perception and analyze the phenomena of space and time in relation to his theses. In the context of the confrontation of old and current theories, we define the conclusion about media as extensions of the human sensorium.

Keywords

McLuhan; Hoffman; media as extensions; human senses; perception

Hrčak ID:

302922

URI

https://hrcak.srce.hr/302922

Publication date:

21.5.2023.

Article data in other languages: croatian

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