Polytechnic and design, Vol. 11 No. 2, 2023.
Original scientific paper
https://doi.org/10.19279/TVZ.PD.2023-11-2-01
DETERMINATION OF PARAMETERS THAT AFFECT THE QUALITY OF INFORMATION TRANSMISSION
Martina Hajdek
orcid.org/0009-0000-3669-6351
; University of Zagreb, Faculty of Graphic Arts, Zagreb, Croatia
*
* Corresponding author.
Abstract
It is common knowledge that a picture speaks a thousand words. In today's age of modern communication, when people spend more and more time communicating digitally, words are becoming more and more obsolete, while images and videos are becoming the primary means of transmitting information. The transmission of information through visualization is a very important segment in communication nowadays, and accordingly it is necessary to make the best possible presentation, with which the desired data will be presented to consumers, all with the aim of better understanding of the matter that is to be presented to them. As part of the research, an analysis was carried out with the aim of defining the criteria for the valorization of individual elements of the presentation as well as the presentation as a whole. For the purposes of the research, a presentation was made that was shown to respondents from the technical field, and their answers were valued with the aim of better understanding the consumer's needs for the simplest possible understanding and memorization of the data presented in the presentation.
Keywords
information transfer; presentation; visualization; technical area
Hrčak ID:
308963
URI
Publication date:
20.7.2023.
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