Original scientific paper
https://doi.org/10.37741/t.71.4.5
A Content Analysis of Consumer Feedback on ‘Teddy Tour Berlin’ Within the Concept of Toy Tourism
Sevcan Yildiz
; Akdeniz University, Vocational School of Social Sciences, Program of Tourism and Travel Services, Antalya, Turkey
Didem Kutlu
orcid.org/0000-0003-3354-5202
; Akdeniz University, Vocational School of Social Sciences, Program of Tourism and Travel Services, Antalya, Turkey
Yasin Oğuz Özmenekşe
; Institute of Social Sciences, Tourism Management Department, Antalya, Turkey
Abstract
With changing consumer trends and technological developments, the nature of tourism has evolved. Online platforms have made it easier for tourists to share their experiences and evaluations of the services they have consumed. Evaluating tourism services is often possible only after consumption, increasing consumer feedback's effectiveness. This study aims to analyze the comments written by individuals on the website of Teddy Tour Berlin, an agency specializing in toy tourism. In the study, 34 comments from 2005 to February 1, 2022, interpreting the comments, have been analyzed using Maxqda qualitative data analysis software. A total of 182 codes were derived from 1016 words, and six main themes were identified, including positive reviews, materials provided, experiences, friendship, and suggestions and advice for the agency. The coding analysis indicates that nearly half of the comments (47.83%) consisted of positive opinions.
Keywords
tourism; toy tourism; anthropomorphism; imagination; content analysis
Hrčak ID:
309403
URI
Publication date:
22.10.2023.
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