Original scientific paper
https://doi.org/10.5671/ca.47.4.2
Types of Language Tools in German Television Commercials with Experiencing Certain Emotions by Gender
Emira Premrov
; Bled School of Management, Bled, Slovenia
Abstract
The purpose of the paper is to explore the influence of verbal impulses of selected German television commercials on triggering emotions. The research aimed at finding out the interconnection of verbal and psychological dimension of television commercials and the comparison and analysis of the data, obtained with the help of test subjects, including the dimension of the gender of test subjects. In addition, the standard techniques and instruments of collecting quantity data were applied – a questionnaire and a grading scale. The data, obtained with the help of the questionnaires, completed by the test subjects, were statistically analysed. The results of statistical tests show that the language tools, applied in the German commercials concerned, do influence triggering of certain emotions. The analysis also showed that the influence of verbal impulses of television commercials on triggering emotions depends on the gender of participating test subjects, taking into account the exceptions.
Keywords
verbal impulses; television commercials; emotional response; gender; linguistic anthropology
Hrčak ID:
312860
URI
Publication date:
15.12.2023.
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