Original scientific paper

POSSIBLE IMPLEMENTATION OF MODEL “BALANCED SCORECARD” IN THE FINANCIAL INSTITUTIONS AREA: CASE FROM CROATIAN BUSINESS PRACTICE

Fran Renko

Abstract

Positive results of a concept called “Balanced Scorecard” that have been achieved in developed economies induced the author to investigate its possible implementation in the financial institutions area. Functioning as a base for the implementation of new market-orientated business strategy Model measures performance across four basic perspectives: financial, customer, internal business processes and learning and growth.

Keywords

Hrčak ID:

28822

URI

https://hrcak.srce.hr/28822

Publication date:

20.12.2000.

Article data in other languages: croatian

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