Original scientific paper

https://doi.org/10.31803/tg-20230601145322

Factors Affecting Public Transportation Use during Pandemic: An Integrated Approach of Technology Acceptance Model and Theory of Planned Behavior

Soheila Saeidi ; Department of Civil, Environmental and Geomatics Engineering, College of Engineering and Computer Science, Florida Atlantic University, 777 Glades Road, Boca Raton, FL 33431, USA
Somayeh Nazari Enjedani ; Department of Civil Engineering, Boise State University, 1910 University Dr., Boise, ID 83725, USA *
Elmira Alvandi Behineh ; Department of Business Administration, University of the Cumberlands, 6191 College Station Dr, Williamsburg, KY 40769, USA
Kian Tehranian ; Department of Economics, University of California - Los Angeles (UCLA), 315 Portola Plz Ste 8283, Los Angeles, CA 90095, USA
Seyedalireza Jazayerifar ; Department of Marketing, Walton College of Business, University of Arkansas, 220 N McIlroy Ave Ste 302, Fayetteville, AR 72701, USA

* Corresponding author.

Abstract

For preventing the spread of COVID-19, health authorities urgently turned their attention to urban public transportation. It is believed that virus transmission is more likely to occur in public transportation due to increased exposure to infected individuals in the closed and crowded spaces of public transport. This study aimed to model effective factors in the use of public transportation systems during a pandemic based on the technology acceptance model (TAM) and the theory of planned behaviour (TPB). The methodology used was structural equation modeling, with 358 Iranian passengers in Tehran participating and data collected through a questionnaire. The data underwent analysis by means of the partial least squares method with the assistance of SMARTPLS software. The results indicate that passenger satisfaction is affected positively and significantly by expectation and service quality. Behavioral control, subjective norm, attitude, perceived usefulness (PU), and perceived ease of use (PEU) each contribute positively and significantly to the formation of intention. Service quality, PU, and PEU positively and significantly affect attitude. Finally, expectation, intention, PU, and PEU positively and significantly affect the use of the public transportation system. Therefore, it can be inferred that amalgamating TPB and TAM can serve as a robust indicator of passengers' inclination towards using public transportation during pandemic situations, as well as their actual usage of it.

Keywords

pandemic conditions; TAM; TPB; use of public transportation system

Hrčak ID:

319172

URI

https://hrcak.srce.hr/319172

Publication date:

5.9.2024.

Visits: 1.334 *