Review article

https://doi.org/10.22598/at/2025.37.1.35

SLOW FOOD, FAST LIFE: A CONVENIENT BUSINESS MODEL FOR MODERN CONSUMERS

Adrian Csordas orcid.org/0000-0002-9415-2157 ; yprus International University, Faculty of Economics and Administrative Sciences, Nicosia, North Cyprus

Abstract

This study investigates the characteristics and preferences of Slow Food consumers to reveal how this approach could fit into the fast-paced life. Based on a systematic literature review of the research papers published before June 19, 2024 in journals indexed by ScienceDirect, Scopus, and Web of Science that included “slow food” in their title, abstract, or keywords, three main forms of Slow Food consumption could be distinguished: farmers’ markets, festivals, and tourism. While time spent on food preparation has demonstrably decreased in recent decades, generational differences exist. Older consumers and tourists often view Slow Food as a cultural experience seeking engagement with local producers. Younger generations, on the other hand, may be more price-sensitive and prioritize service options. These observations reveal a new business model that could satisfy most of the Slow Food consumers’ preferences. Slow Food lunch subscription could combine the convenience of lunch services with the benefits of locally sourced food, creating unique culinary tourism experiences. With the incorporation of state-of-the-art agricultural techniques, this model could attract start-ups, elevating sustainable food tourism and contributing to the promotion of regional food cultures while supporting various Sustainable Development Goals.

Keywords

slow food; tourism; consumer preferences; innovation; sustainability

Hrčak ID:

333879

URI

https://hrcak.srce.hr/333879

Publication date:

30.6.2025.

Article data in other languages: croatian

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