Review article

Violent scenes on the Internet

Nataša Ružić ; Sveučilište u Podgorici

Abstract

PR specialists and different types of public are often heard that the media plays
a crucial role in forming public opinion, as the public is easily influenced by media
therefore the public thinks what the media suggest. If the PR specialists can influence
the media publications, and if they become co authors of the media announcements,
they will influence, together with the journalists, the forming of the public opinion, or at
least its changeover. The key role of the PR specialists is to influence the public opinion
and to recruit the public for themselves, or to be more precise for the organization,
institution or an employer they work for. This is not an easy task, especially if they have
to deal with fragile arguments. In such cases, the personality of a public opinion
professional is of a key importance. We have researched how much the journalists
consider the public opinion representatives trustworthy because we wanted to examine
their eventual influence on journalists and on the message they send to the public
through media.

Keywords

communication; internet; violence; the impact on individual

Hrčak ID:

41453

URI

https://hrcak.srce.hr/41453

Publication date:

4.11.2007.

Article data in other languages: croatian

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