Preliminary communication
Enterprise 2.0 As a Foundation of Front / Back Organization and Knowledge Management
Miroslav Žugaj
Markus Schatten
Abstract
The possibility of implementing a front/back organizational structure with knowledge management through
a Enterprise 2.0 is discussed and analyzed. We show how to apply Enterprise 2.0 methods and technologies
for successful communication and knowledge sharing between different levels in a front/back environment
as well as a customent relationship management facility for the front (customer oriented) organizational
unit. By analyzing best practices in common corporations with such an organizational form, we conclude
that Enterprise 2.0 is not just a suitable ICT and organizational platform for the implementation of such
an organizational form but more a fondation for success. In the end we present a model of implementing a
front/back and strategic organization by using knowledge management and Enterprise 2.0 technologies.
Keywords
front/back organization; Enterprise 2.0; knowledge management; strategic enterprise; model
Hrčak ID:
42868
URI
Publication date:
10.7.2009.
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