Preliminary communication
Analysis of Inter-Sectoral Differentiation in Setting the Vision and Mission
Zrinka Blažević
Marija Tolušić
Mladen Mikolčević
Abstract
Design and implementation of strategy is the backbone of the business enterprise. Strategic management
process begins by establishing the vision and mission. Therefore, they are important components of further
development of the overall company strategy. Following the above, we can conclude that it is of paramount
importance to set a quality statement about the vision and mission to develop strategies in a positive direction,
being at the same time comprehensible and stimulating to all target groups.
Economic development divides activities in four different sectors (primary, secondary, tertiary and quaternary).
Each sector has its own specifics, which become a key component of differentiation of that sector
in relation to others. Therefore, it can be assumed that the company's strategy within each sector is set in
accordance with sector specifics. On the basis of the above mentioned facts we come to a conclusion that
there are key components that are company’s strategies specific for each sector, which also differentiate
strategy compared to strategies of other sectors. The aim of this paper is to find specific components to
develop a strategy for each sector, and key components of inter-sectoral differentiation in setting the vision
and mission.
Keywords
Hrčak ID:
63471
URI
Publication date:
10.12.2010.
Visits: 3.165 *