Methodological Opportunities for Improving the Quality of Higher Education Institutions

Autoři

  • Nikolett Mihály Szent István University, Institution of Business Science, Hungary
  • Katalin Tari Szent István University, Institution of Business Science, Hungary

Klíčová slova:

management, development, quality, education

Abstrakt

As a consequence of the demographic tendencies of the developed countries the competition between higher education institutions is more and more intense in order to have and hold students. In this way they are interested in surveying their students’ expectations and satisfaction to find out how and where to improve the institutions while the research also serves other purposes, as well. The present study is aimed at analysing the examinations directed at service quality assessment in higher education. The expectations, experience and the significance of further evaluations are examined. The analyses has happened with the help of literature overview and own quantitative researches. Results show that expectations and satisfaction are rather influenced by personality traits and the type of the given faculty topic than the real competencies.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Reference

Bíró, P. (2009) “Marketing nélkül nem megy (There Is No Go without Marketing)”, pp. 170-172. Budapest

Cardozo, R.N. (1965), “An Experimental Study of Customer Effort, Expectation, and Satisfaction”, Journal of Marketing Research, Vol II, August, pp. 244-249.

Clewes, D. (2003),“A Student Centred Conceptual Model of Service Quality in Higher Education”, Quality in Higher Education, Vol. 9, No. 1

Fauconnier, P. (2005), “Le dossier explosive de l’universitépayante, Le nouvel Observateur”, Vol. 216. No. 5, pp. 142-143.

Grapentine, T. (1999), “The History and Future of Service Quality Assessment”, Marketing Research, Winter/Spring, pp. 5-10.

Haller, S. (1985), “Measuring Service Quality: The Results Of A Longitudinal Study In Further Education”, in Kunst – Lemmink (eds.): Managing Service Quality, Paul Chapman, London – Innovation Trading B.V., Vught, pp. 13-28.

Harvey, L., Burrows, A., Green, D. (1992), “Criteria of Quality”, Birmingham, UCE

Grönroos, C., (1984), “A Service Quality Model and Its Marketing Implications”, European Journal of Marketing, 18(4), pp. 36-44.

Harvey, L., Green, D. (1993), “Defining quality, Assessment and Evaluation in Higher Education”, 18 (1), pp. 9-34.

Lazaer, E. (1980), “Education: Consumption or Production?”, Journal of Political Economy, No.1., pp. 11-13.

Málovics, É., Veres, Z., Nyíri, Z. (2004), “Pszichológiai dimenziók a szolgáltatás marketingben (Psychological dimensions of services marketing)” in Kollár, Cs., Mészáros, K. (szerk.) “Újtendenciák a marketing benésoktatásában”, Marketing Oktatók Klubjának X. Konferenciájaelőadásai, NyME, Sopron, pp.13.

Málovics, É., Veres, Z., Mihály, N., Kuba, P. (2005),“Kompetenciákéskockázatérzet a szolgáltatásokban”, in Buzás N. (szerk.) “Tudás menedzsmenté studásalapúgazdaság fejlesztés”, SZTE GTK Közleményei, JATEPress, Szeged, pp. 162-182.

Mizrahi, S., Mehrez, A. (2002), “Managing Quality in Higher Education Systems via Minimal Quality Requirements: Signalling and Control”, Economics of Education Review Vol. 16 No.1, pp. 53-62.

Oliver, R. (1980), “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions”, Journal of Marketing Research, (November), Vol.17, pp. 460-469.

Parasuraman, A., Zeithaml, V., Berry, L. (1985), “A Conceptual Model of Service Quality and Its Implications for Future Research”, Journal of Marketing, Vol. 49, No.1, pp. 41-55.

Robinson, S., (1999), “Measuring Service Quality: Current Thinking and Future Requirements, Marketing Intelligence and Planning”, Vol. 17 No. 1, pp.21-32.

Tan, D. (1986), “The assessment of quality in higher education? A critical review of the literature and research” Research in Higher Education, Vol. 24 No.1, pp.223-265.

Wiers-Jenssen, J., Stensaker, B., Gogaard, J. (2002), “Student Satisfaction: Towards an Empirical Deconstruction of the Concept”, Quality in Higher Education, Vol. 8 No. 2, pp.183-195.

Zeithaml, V., Berry, L., Parasuraman, A. (1993), “The Nature and Determinants of Customer Expectations of Service”, Journal of the Academy of Marketing Science, Vol. 21 No. 1, pp. 1-12.

Stahování

Publikováno

2016-10-31

Jak citovat

Mihály, N., & Tari, K. (2016). Methodological Opportunities for Improving the Quality of Higher Education Institutions. ENTRENOVA - ENTerprise REsearch InNOVAtion, 2(1), 200–207. Získáno z https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/14213

Číslo

Sekce

Health, Education, and Welfare