Impact of Tourism Destination Strategy on Its Competitiveness

Autoři

  • Dunja Demirović University of Novi Sad, Faculty of Sciences, Serbia
  • Radovan Pejanović University of Novi Sad, Faculty of Agriculture, Serbia
  • Otilija Sedlak University of Novi Sad, Faculty of Economics, Serbia
  • Kristina Košić University of Novi Sad, Faculty of Sciences, Serbia

Klíčová slova:

tourism destination, strategy, competitiveness, management, Vojvodina (Serbia), Hungary

Abstrakt

The aim of this paper is to explore how destination strategy – marketing, employees, policy of planning and destination development, management of service quality and management of environmental protection - affects competitiveness of rural tourism destinations in Vojvodina (Serbia) and Hungary. Tourism experts in Vojvodina (136) and Hungary (138) were asked to evaluate the current condition of all 24 attributes which affect the competitiveness of rural tourism destinations. Likert scale of five marks was used in order to determine the effect of the strategies on the competitiveness of Vojvodina/Hungary as a rural tourism destination. Authors concluded that a large number of tourist resources and attractions are irreplaceable, and the purpose of formulating and implementing strategies must be to ensure that the use of resource ensure their long-term sustainability. Such a development strategies are processes or activities that correspond to the tourist attractions and resources of destinations, and on the other hand, are aligned with the external environment. Destination competitiveness can be increased by using a strategy of constant innovation and continuous change. In order to be competitive, destination should offer flexible, segmented and customized products. The main methods of developing flexibility for the competitiveness of tourist destinations rely on the organization, management, marketing, distribution and other forms of interactions and relationships between tourism suppliers.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Reference

Cracolici, M.F., Nijkamp, P., Rietveld, P. (2008),”Assessment of tourism competitiveness by analysing destination efficiency”, Tourism economics, Vol. 14, No. 2, pp. 325-342.

d' Hauteserre, A. M. (2000), “Lessons in managed destination competitiveness: the case of Foxwoods casino resort“, Tourism Management, Vol. 21, pp. 23-32.

Demonja, D., Ružič, P. (2010). “Ruralni turizam u Hrvatskoj s hrvatskim primjerima dobre prakse i europskim iskustvima (Rural tourism in Croatia with Croatian examples of good practice and European experience)”, Samobor, Meridijani.

Dwyer, L., Kim, C. (2003), “Destination competitiveness: determinants and indicators“, Current Issues in Tourism, Vol. 6, No. 5, pp. 369-414.

Hassan, S. S. (2000), “Determinants of Market Competitiveness in an Environmentally Sustainable Tourism Industry“, Journal of Travel Research, Vol. 38, No. 3, pp.239-245.

Ritchie, J. R. B., Crouch, G. I. (1993), “Competitiveness in International Tourism: A Framework for Understanding and Analysis“. In Proceedings of the 43 Congress of the Association Internationale d'Experts Scientifique due Tourisme on Competitiveness of Long-Haul Tourist Destinations, San Carlos de Bariloche, Argentina, pp. 23-71.

Roberts, L., Hall, D., Mitchell, M. (2003). “Rural Tourism and Recreation”, Principles to practice, London, Ashgate.

Sidali, K.L. (2011), “A sideways look at farm tourism in Germany and in Italy“, in Sidali, K.L., Spiller, A. and Schulze, B. (Eds.), Food, Agri-Culture and Tourism: Linking Local Gastronomy and Rural Tourism-Interdisciplinary Perspectives, Berlin, Springer, pp. 2-24.

Stahování

Publikováno

2016-10-31

Jak citovat

Demirović, D., Pejanović, R., Sedlak, O., & Košić, K. (2016). Impact of Tourism Destination Strategy on Its Competitiveness. ENTRENOVA - ENTerprise REsearch InNOVAtion, 2(1), 243–249. Získáno z https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/14220

Číslo

Sekce

Industrial Organization