Cultural Intelligence as the basis of Everyday Communication

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DOI:

https://doi.org/10.54820/entrenova-2023-0029

Klíčová slova:

cultural intelligence, global connectivity, inteintercultural communication

Abstrakt

With the increase in global connectivity between people, culture, and cultural patterns, cultural intelligence plays an ever-increasing role in each individual's life. Whether it is a business, scientific or private field, there is a need for specific competencies related to the possibility of understanding, accepting, and understanding the other, which is more often someone with whom the person does not share cultural heritage, values, or experiences. In order to overcome the barrier that is set up due to the differences above, cultural intelligence is needed. Therefore, this paper deals with the issue of cultural intelligence and aims to show why the issue of cultural intelligence is essential and how to approach it, given the lack of a generally accepted definition of cultural intelligence. The work will present different opinions related to the issue of cultural intelligence and discuss the progress in this field to date.

Biografie autora

Lana Miletić, University North, Croatia

Lana Miletić is a doctoral student in the third year of their postgraduate doctoral study in Media and Communication at the University North. She is also an assistant in the field of business psychology and business communication. Her areas of interest are communication, relations among people and intelligence. Podravka Inc. currently employs her in Public Relations. She participated in international conferences where her work was published: https://www.bib.irb.hr/profile/37905. The author can be contacted at lamiletic@unin.hr.

Ana Globočnik Žunac, University North, Croatia

Ana Globočnik Žunac completed PhD at the University of Zagreb in the field of Information and communication sciences. She was executive director of HEI Effectus in Zagreb and later assistant to vice-rector for scientific work and international affairs at University North, where she works as an assistant professor. She was a visiting lecturer at the University of Prague and the University of Tirana. She was twice awarded for the best paper and was praised for her exceptional contribution to the development of the Department of Communication and PR. She is the co-author of two university scholars.

Darijo Čerepinko, University North, Croatia

Darijo Ćerepinko is an Associate Professor of Communication at the University North in Croatia. He is also a seasoned Public Relations consultant based in Zagreb. He has extensive experience in political marketing, media relations, and election campaigns, including work for the Croatian Parliament (2003, 2007, 2011) and the 2009 presidential election. He has consulted on government projects, advised political party members, and served as a lecturer, media trainer, and consultant for various clients, including projects funded by organisations like the European Commission, World Bank, and USAID. Darijo also has a background as a former journalist. The author can be contacted at darijoc@unin.hr.

Stahování

Publikováno

2024-06-08

Jak citovat

Miletić, L. ., Globočnik Žunac, A. ., & Čerepinko, D. (2024). Cultural Intelligence as the basis of Everyday Communication. ENTRENOVA - ENTerprise REsearch InNOVAtion, 9(1), 310–319. https://doi.org/10.54820/entrenova-2023-0029

Číslo

Vol 9 No 1 (2023)

Sekce

Business Administration & Business Economics, Marketing, Accounting

Licence

Copyright (c) 2024 Lana Miletić, Ana Globočnik Žunac, Darijo Čerepinko

Creative Commons License

Tato práce je licencována pod Mezinárodní licencí Creative Commons Attribution-NonCommercial 4.0.