The Role of Clusters in Creative and Cultural Industries

Authors

  • Helena Nikolić University of Zagreb, Faculty of Economics and Business, Croatia
  • Filip Mikuša University of Zagreb, Faculty of Economics and Business, Croatia

DOI:

https://doi.org/10.54820/entrenova-2023-0034

Keywords:

cluster, creative industry, cultural industry, creative economy, Croatia

Abstract

Clusters are geographical concentrations of related companies, institutions and organisations that cooperate and compete in a specific sector to stimulate innovation, productivity and economic growth. Clusters in culture are important because they increase creativity and innovation among related companies, reduce costs and increase productivity, which strengthens regional economies and attracts investment. They also play a key role in preserving cultural heritage and identity, promoting local traditions and cultural heritage in a globalised world. In addition, clusters enable better cooperation and exchange of knowledge between different cultural actors, which leads to the development of new cultural and tourist offers. The article analyses the importance of clusters in the development of creative and cultural industries. Creative clusters are specific because of their instability and tendency to change, which affects their reputation and brands. The main advantage of these clusters is the preference for quality over quantity, which leads to greater innovation and success. Through the integration of companies, clusters increase specialisation, reduce costs and increase productivity, which strengthens regions and attracts investment. Also, clusters play a key role in preserving cultural treasures and identities, promoting local traditions and cultural heritage in a globalised world.

Author Biographies

Helena Nikolić, University of Zagreb, Faculty of Economics and Business, Croatia

Helena Nikolić was born December 27th, 1987, in Zagreb, Croatia, where she finished elementary school and gymnasium. She graduated from the Faculty of Economics and Business of the University of Zagreb. She received her PhD on“Determinants of export activities of Croatian companies in the Eastern European countries” in July 2015. Helena holds the position of Assistant Professor at the Faculty of Economics and Business Zagreb, Department of Trade and International Business. Previously, she worked at the Croatian Bank for Reconstruction and Development in the Export Credit Insurance Department for two years. The author can be contacted at hnikolic@efzg.hr

Filip Mikuša, University of Zagreb, Faculty of Economics and Business, Croatia

Filip Mikuša was born in 1996 in Zagreb, where he finished gymnasium. He completed his undergraduate professional studies in Business Economics at the Faculty of Economics in Zagreb. He focused his interest on Trade operations. In 2020, he graduated in clarinet from the Academy of Music and obtained the title of Master of Music. The author can be contacted at fmikusa@net.efzg.hr

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Published

2024-08-26

How to Cite

Nikolić, H., & Mikuša, F. (2024). The Role of Clusters in Creative and Cultural Industries. ENTRENOVA - ENTerprise REsearch InNOVAtion, 9(1), 375–386. https://doi.org/10.54820/entrenova-2023-0034

Issue

Section

Economic Development, Innovation, Technological Change, and Growth