Managing Innovation in an Unstable World: Challenges of Global Competition for European Innovative and Proactive Firms
Ključne riječi:
Innovation, Strategy, GlobalizationSažetak
Innovation and marketing strategies adopted by multinational companies in the globalized economy are subject to continuous challenges. Consider EU exporting companies that produce, for example, solar panels. Depending on political elections and the ensuing support for environmental policies (or the lack thereof), their innovative strategy may reveal either extremely successful or futile. The aim of this paper is to explore the conditions under which innovative and proactive companies survive in a global scenario that changes based not only on economic but also on political as well as social factors.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Reference
European Commission (2017a), “White paper on the future of Europe and the way forward”, Reflections and scenarios for the EU27, available at: https://europa.eu/european-union/eu60_en (21 April 2017)
European Commission (2017b), “Exporters' Stories”, available at: http://ec.europa.eu/trade/trade-policy-and-you/in-focus/exporters-stories/ (11 April 2017)
Gourdon, J., Monjonb, S., and S. Poncets (2016), “Trade policy and industrial policy in China: What motivates public authorities to apply restrictions on exports?”, Vol. 40, pp. 105-120.
Karanovic, B. (2016), “8 amazing green practices that will change our supply chains”, available at: https://www.linkedin.com/pulse/8-amazing-green-practices-change-our-supply-chains-bojan-karanovic (02 March 2017)
Mc Kinsey Global Institute (2017), “Rome Redux: New Priorities for the European Union at 60”, available at: http://sloanreview.mit.edu/article/managing-product-returns-for-competitive-advantage/ (21 March 2017)
Stock, J., Speh, T., Shear, H. (2006), “Managing Product Returns for Competitive Advantage”, available at: http://sloanreview.mit.edu/article/managing-product-returns-for-competitive-advantage/ (21 February 2017)